One of the best things about teaching marketing is that my students are always enlightening me about new brands and promotions. This semester, Maggie Munro introduced me to Ivory Ella. (https://www.ivoryella.com #ivoryella)
As Maggie put it "Ivory Ella is not only my favorite brand, but it is also my favorite organization. This is not only due to the fact that they have 'good clothes for a good cause' but also because they promote positivity, cultural and environmental interaction and a sense of outstanding empathy."
The company won over hearts of many Marymount University students by supporting a breast cancer fundraiser organized by the women's basketball team. Maggie continued to express her support for the company. "every day I see the impact they are making on not just the elephant population survival rate but also on many other good causes and organizations. I follow them on almost every social media account I use including Instagram, Twitter, Facebook, and even Pinterest. Ivory Ella not only helped an ordinary girl like me raise almost $1000 in one night at a breast cancer fundraiser, but it also helps people and animals all over the world and that is why I will always stay loyal to their brand."