March 27, 2017
Nancy Engelhardt, PhD
What does the future look like for companies that “do good”? Achieve recently released their new report “
The 2016 Millennial Impact Report: Cause Engagement During a U.S. Presidential Election Year."
Findings from the report include:
Millennials equate activism with protesting and petition signing.
They neither see themselves as activists nor exhibit much overt action in support of causes they say they care about.
However, they do educate themselves about causes that capture their interest and share what they learn via social media channels.
At the same time, millennials have a strong desire not to create tension or spark arguments in their inner circles.
They’ll share information, but they won’t usually try to change anyone’s mind.
Millennials want government to become less divisive in order to accommodate what they see as society’s increasing open-mindedness toward many formerly contentious social issues.
Perhaps millennials aren’t as socially-active as we like to think they are.
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