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Are Millennials as Cause Conscientious as We Hope?

March 27, 2017

What does the future look like for companies that “do good”?  Achieve recently released their new report “

The 2016 Millennial Impact Report: Cause Engagement During a U.S. Presidential Election Year."

 

Findings from the report include:

  • Millennials equate activism with protesting and petition signing.

  • They neither see themselves as activists nor exhibit much overt action in support of causes they say they care about.

  • However, they do educate themselves about causes that capture their interest and share what they learn via social media channels.

  • At the same time, millennials have a strong desire not to create tension or spark arguments in their inner circles.

  • They’ll share information, but they won’t usually try to change anyone’s mind.

  • Millennials want government to become less divisive in order to accommodate what they see as society’s increasing open-mindedness toward many formerly contentious social issues.

Perhaps millennials aren’t as socially-active as we like to think they are.

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