It is possible for a business to do well by doing good. This site is a celebration of companies and organizations leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because the name's not what’s important. The positive impact is what matters!

Mindfully: With attention and awareness.

Marketed: An exchange that creates value.

  • Nancy J. Engelhardt, PhD

Smile...with Amazon

We all like to give back.  (At least, I hope everyone does.) The easier it is, the more likely we will contribute to a charity.  Thanks to Amazon's Smile program, all you have to do is shop.

AmazonSmile provides an easy, automatic way to support local, national and international charitable organizations. Just by shopping through the special url www.smile.amazon.com, your purchases can automatically support your chosen charity -- at no cost to you!

Is this for real?  Yep, when shopping just today, I realized that Amazon has raised over $54 million dollars for charities. Way to go, Amazon!



Animal lover, yoga instructor, mentor, compassionate consumer, and marketing professor. In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.

Have a company or organization you recommend? Reach out, I’d love to hear from you.

Thanks for stopping by.
Nancy J. Engelhardt, Ph.D. 

Spirit Dog Marketing

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