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MINDFULLY MARKETED

It is possible for a business to do well by doing good. This site is a celebration of companies and organizations leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because the name's not what’s important. The positive impact is what matters!

Mindfully: With attention and awareness.

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  • Nancy J. Engelhardt, PhD

Are Millennials as Cause Conscientious as We Hope?

What does the future look like for companies that “do good”?  Achieve recently released their new report “

The 2016 Millennial Impact Report: Cause Engagement During a U.S. Presidential Election Year."

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Findings from the report include:

Millennials equate activism with protesting and petition signing.

They neither see themselves as activists nor exhibit much overt action in support of causes they say they care about.

However, they do educate themselves about causes that capture their interest and share what they learn via social media channels.

At the same time, millennials have a strong desire not to create tension or spark arguments in their inner circles.

They’ll share information, but they won’t usually try to change anyone’s mind.

Millennials want government to become less divisive in order to accommodate what they see as society’s increasing open-mindedness toward many formerly contentious social issues.

Perhaps millennials aren’t as socially-active as we like to think they are.

 
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THE BLOGGER

Animal lover, yoga instructor, mentor, compassionate consumer, and marketing professor. In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.


Have a company or organization you recommend? Reach out, I’d love to hear from you.


Thanks for stopping by.
Nancy J. Engelhardt, Ph.D. 

Spirit Dog Marketing

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