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MINDFULLY MARKETED

It is possible for a business to do well by doing good. This site is a celebration of companies and organizations leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because the name's not what’s important. The positive impact is what matters!

Mindfully: With attention and awareness.

Marketed: An exchange that creates value.

 
 
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  • Nancy J. Engelhardt, PhD

Ivory Ella scores at brand loyalty

with Maggie Munro


As Maggie put it "Ivory Ella is not only my favorite brand, but it is also my favorite organization. This is not only due to the fact that they  have 'good clothes for a good cause' but also because they promote positivity, cultural and environmental interaction and a sense of outstanding empathy." 


The company won over hearts of many Marymount University students by supporting a breast cancer fundraiser organized by the women's basketball team. Maggie continued to express her support for the company.  "every day I see the impact they are making on not just the elephant population survival rate but also on many other good causes and organizations. I follow them on almost every social media account I use including Instagram, Twitter, Facebook, and even Pinterest. Ivory Ella not only helped an ordinary girl like me raise almost $1000 in one night at a breast cancer fundraiser, but it also helps people and animals all over the world and that is why I will always stay loyal to their brand."


The company won over the hearts of many Marymount University students by supporting a breast cancer fundraiser organized by the women's basketball team. Maggie continued to express her support for the company.  "every day I see the impact they are making on not just the elephant population survival rate but also on many other good causes and organizations. I follow them on almost every social media account I use including Instagram, Twitter, Facebook, and even Pinterest. Ivory Ella not only helped an ordinary girl like me raise almost $1000 in one night at a breast cancer fundraiser, but it also helps people and animals all over the world and that is why I will always stay loyal to their brand."

 
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THE BLOGGER

Animal lover, yoga instructor, mentor, compassionate consumer, and marketing professor. In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.


Have a company or organization you recommend? Reach out, I’d love to hear from you.


Thanks for stopping by.
Nancy J. Engelhardt, Ph.D. 

Spirit Dog Marketing

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