It is possible for a business to do well by doing good. This site is a celebration of companies and organizations leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because the name's not what’s important. The positive impact is what matters!

Mindfully: With attention and awareness.

Marketed: An exchange that creates value.

  • Nancy J. Engelhardt, PhD

Buy One, Give One Goes to the Dogs

The success of Buy One, Give One companies such as TOMS has paved the way for a new kid on the BOGO block. Project Play, a campaign through iHeartDogs, donates a durable, hard rubber Wunderball to shelters for every purchase of specific toys.  The Wunderball is perfect for large breed dogs that may seem aggressive at the shelter because of their pent-up energy, but these toys let them show that they are playful and ready to find a forever family to take them home.  

Nearly 30,000 toys have been distributed through RescueBank, which is the same organizational partner that delivers the food donations to animal shelters that are raised through every purchase on the www.iheartdogs.com website.

Now, this is a campaign that all dog lovers can wag about!



Animal lover, yoga instructor, mentor, compassionate consumer, and marketing professor. In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.

Have a company or organization you recommend? Reach out, I’d love to hear from you.

Thanks for stopping by.
Nancy J. Engelhardt, Ph.D. 

Spirit Dog Marketing

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