It is possible for a business to do well by doing good. This site is a celebration of companies and organizations leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because the name's not what’s important. The positive impact is what matters!

Mindfully: With attention and awareness.

Marketed: An exchange that creates value.

  • Nancy J. Engelhardt, PhD

All Good Things Must Come to An End

I just read that four great cause marketing campaigns signed off in 2016, but none hit me as hard as the end of Campbell's Soups Labels for Education. How many school kids over the years convinced their moms and dads to tear off those soup can labels, collected them, and carried them to school with pride? I know I did.  The campaign began in 1974 and came to an end last year, but it will always remain near and dear to my heart.

To read about this campaign and the other three, please check out David Hessekiel's article "Four Cause Marketing Classics Passed Last Year -- And A New Era Began" in Forbes. 



Animal lover, yoga instructor, mentor, compassionate consumer, and marketing professor. In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.

Have a company or organization you recommend? Reach out, I’d love to hear from you.

Thanks for stopping by.
Nancy J. Engelhardt, Ph.D. 

Spirit Dog Marketing

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