Nancy J. Engelhardt, PhD
All Good Things Must Come to An End
I just read that four great cause marketing campaigns signed off in 2016, but none hit me as hard as the end of Campbell's Soups Labels for Education. How many school kids over the years convinced their moms and dads to tear off those soup can labels, collected them, and carried them to school with pride? I know I did. The campaign began in 1974 and came to an end last year, but it will always remain near and dear to my heart.
To read about this campaign and the other three, please check out David Hessekiel's article "Four Cause Marketing Classics Passed Last Year -- And A New Era Began" in Forbes.