©2020 by Mindfully Marketed.

MINDFULLY MARKETED

It is possible for a business to do well by doing good. This site is a celebration of companies and organizations leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because the name's not what’s important. The positive impact is what matters!

Mindfully: With attention and awareness.

Marketed: An exchange that creates value.

 
 
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  • Nancy J. Engelhardt, PhD

Mindful Marketing



Thanks to the multitude of corporate misdeeds, skepticism is the order of the day. But there are many, many bright spots -- companies and organizations working together to make a positive change in the world.  Cause marketing and corporate social responsibility are on the rise as companies are increasingly becoming proudly public about their social citizenship. Cause marketing, simply put, is when companies and organizations join forces to support a cause. You know, buy a pink toaster and support breast cancer research.  That’s oversimplifying the concept, but you get the idea. Sure, it’s not a sure cure for what ails us, and there are many skeptics who will dismiss any good deeds that companies engage in, but it’s a start.  By being aware, let’s say mindful, of the work of these organizations, we become smarter consumers and, hopefully, motivated to support their positive impact.  


Cause marketing is just one way that companies can make a positive impact. This blog highlights the good guys out there and the ways in which they are making a difference.


 
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THE BLOGGER

Animal lover, yoga instructor, mentor, compassionate consumer, and marketing professor. In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.


Have a company or organization you recommend? Reach out, I’d love to hear from you.


Thanks for stopping by.
Nancy J. Engelhardt, Ph.D. 

Spirit Dog Marketing

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