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MINDFULLY MARKETED

It is possible for a business to do well by doing good. This site is a celebration of companies and organizations leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because the name's not what’s important. The positive impact is what matters!

Mindfully: With attention and awareness.

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  • Nancy J. Engelhardt, PhD

A store dedicated to good things

Updated: Jan 21


I finally had a chance to visit Goods that Matter while I was recently in New Orleans. This little shop is located off Magazine Street and is filled with gifts and goodies that give back -- what could be better? Goods that Matter is the first Benefit Corporation in Louisiana and has given over $41,357 to their partner causes.





I admit, I had a tough time making a decision, but I did come home with a couple of items that remind me of my trip and, ofcourse, support causes. More about those companies in upcoming posts.

 
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THE BLOGGER

Animal lover, yoga instructor, mentor, compassionate consumer, and marketing professor. In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.


Have a company or organization you recommend? Reach out, I’d love to hear from you.


Thanks for stopping by.
Nancy J. Engelhardt, Ph.D. 

Spirit Dog Marketing

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