©2020 by Mindfully Marketed.

MINDFULLY MARKETED

It is possible for a business to do well by doing good. This site is a celebration of companies and organizations leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because the name's not what’s important. The positive impact is what matters!

Mindfully: With attention and awareness.

Marketed: An exchange that creates value.

 
 
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  • Nancy J. Engelhardt, PhD

A Real Hero


Mr. Newman passed away, but his legacy of The Common Good lives on.  Without realizing it, Newman was a pioneer in Cause Marketing -- when businesses and nonprofits join forces to benefit The Common Good. Cause Marketing today comes in all shapes and sizes.  Next time you are at the grocery store, check out Yoplait yogurt.  You can donate to breast cancer research simply by returning specially marked lids.  Or, pick up the pink bag of Pepperidge Farm’s Milano cookies and know that a portion of the sale will be donated to the Susan G. Koman Foundation.  Even buying Dawn dish soap can trigger a donation to The Marine Mammal Center.

Mr. Newman passed away, but his legacy of The Common Good  lives on.  Without realizing it, Newman was a pioneer in Cause Marketing -- when businesses and nonprofits join forces to benefit The Common Good. Cause Marketing today comes in all shapes and sizes.  Next time you are at the grocery store, check out Yoplait yogurt.  You can donate to breast cancer research simply by returning specially marked lids.  Or, pick up the pink bag of Pepperidge Farm’s Milano cookies and know that a portion of the sale will be donated to the Susan G. Koman Foundation.  Even buying Dawn dish soap can trigger a donation to The Marine Mammal Center.


Why are companies so interested in doing good these days?  Because of you!  Consumers are more aware of the impact that businesses have on society and are demanding more from companies. Consumers today expect companies to give back.  No, they demand it! So keep up the good work and continue to choose products like Newman’s Own over the competition – not just because it tastes good, but because it helps The Common Good.

 
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THE BLOGGER

Animal lover, yoga instructor, mentor, compassionate consumer, and marketing professor. In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.


Have a company or organization you recommend? Reach out, I’d love to hear from you.


Thanks for stopping by.
Nancy J. Engelhardt, Ph.D. 

Spirit Dog Marketing

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