A celebration of organizations working together to make a positive impact on the world.

It is possible for a business to do well by doing good. This site is a celebration of companies and organizations that are leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because that’s not what’s important. The work being done and the accomplishments of these unions are what matter!

Mindfully: Attentive, aware, or careful of one's responsibilities.
Marketed: Having made a product or service appealing to particular groups of consumers.

The juggernaut Japanese fashion retailer UNIQLO noticed that most customers purchase clothes with breakneck speed but discard the clothes rapidly. Therefore, UNIQLO started the All-Product Recycling Initiative in 2006. Consumers can donate their “old UNIQLO clothing” t...

January 26, 2019

Not long ago I was asked, "What business person do you admire most and why?" Paul Newman immediately came to mind. Not just because he was a handsome, wonderful actor and race car driver, but because he was a smart businessman who used his own likeness to sell products...

One of the best things about teaching marketing is that my students are always enlightening me about new brands and promotions. This semester, Maggie Munro introduced me to Ivory Ella.  (https://www.ivoryella.com  #ivoryella)

As Maggie put it "Ivory Ella is not onl...

November 24, 2017

(Photo credit: Wikipedia)

In today’s world of cynics and disbelievers, transparency in business is essential. This is especially true when companies and nonprofits engage in “cause marketing.” In the month of October which is designated as “pink”, unfortunately there ar...

March 1, 2017

Thanks to the multitude of corporate misdeeds, skepticism is the order of the day. But there are many, many bright spots -- companies and organizations working together to make a positive change in the world.  Cause marketing and corporate social responsibility are on...

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Animal lover, yoga instructor, compassionate consumer, and marketing professor.
In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.

Thanks for stopping by.
Nancy J. Engelhardt, Ph.D.
Professor of Marketing at Marymount University in Arlington, Virginia.
Adjunct Professor at West Virginia University's Integrated Marketing Communications Program

Adjunct Professor of Cause Marketing at LIM College



Have a company or organization that you would like to recommend? Reach out, I’d love to hear from you.