MINDFULLY MARKETED

A celebration of organizations working together to make a positive impact on the world.

It is possible for a business to do well by doing good. This site is a celebration of companies and organizations that are leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because that’s not what’s important. The work being done and the accomplishments of these unions are what matter!

Mindfully: Attentive, aware, or careful of one's responsibilities.
Marketed: Having made a product or service appealing to particular groups of consumers.

March 27, 2017

What does the future look like for companies that “do good”?  Achieve recently released their new report “

The 2016 Millennial Impact Report: Cause Engagement During a U.S. Presidential Election Year."

Findings from the report include:

  • Millennials equate activism with...

March 1, 2017

Thanks to the multitude of corporate misdeeds, skepticism is the order of the day. But there are many, many bright spots -- companies and organizations working together to make a positive change in the world.  Cause marketing and corporate social responsibility are on...

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ABOUT THE BLOGGER

Animal lover, yoga instructor, compassionate consumer, and marketing professor.
In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.


Thanks for stopping by.
Nancy J. Engelhardt, Ph.D.
Professor of Marketing at Marymount University in Arlington, Virginia.
Adjunct Professor at West Virginia University's Integrated Marketing Communications Program

Adjunct Professor of Cause Marketing at LIM College

 

CONTACT

Have a company or organization that you would like to recommend? Reach out, I’d love to hear from you.