MINDFULLY MARKETED

A celebration of organizations working together to make a positive impact on the world.

It is possible for a business to do well by doing good. This site is a celebration of companies and organizations that are leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because that’s not what’s important. The work being done and the accomplishments of these unions are what matter!

Mindfully: Attentive, aware, or careful of one's responsibilities.
Marketed: Having made a product or service appealing to particular groups of consumers.

August 25, 2019

I met Kristy last month at the Sarasota VegFest and loved the story of Apple Rose Beauty.  Now, after sampling the line, I love the product, too. The organic skin care line raises awareness and supports organizations that support and rehabilitate human trafficking surv...

July 13, 2019

What a great concept. A local coupon book that supports and promotes sustainable businesses.

Published by Celilo Group Media, the Chinook Book is only available in Oregon including Portland, Hood River and Willamette Valley; Seattle and the Puget Sound area; San Francis...

April 20, 2019

We all like to give back.  (At least, I hope everyone does.) The easier it is, the more likely we will contribute to a charity.  Thanks to Amazon's Smile program, all you have to do is shop.

AmazonSmile provides an easy, automatic way to support local, national and...

January 26, 2019

Not long ago I was asked, "What business person do you admire most and why?" Paul Newman immediately came to mind. Not just because he was a handsome, wonderful actor and race car driver, but because he was a smart businessman who used his own likeness to sell products...

November 24, 2017

(Photo credit: Wikipedia)

In today’s world of cynics and disbelievers, transparency in business is essential. This is especially true when companies and nonprofits engage in “cause marketing.” In the month of October which is designated as “pink”, unfortunately there ar...

August 21, 2017

The success of Buy One, Give One companies such as TOMS has paved the way for a new kid on the BOGO block. Project Play, a campaign through iHeartDogs, donates a durable, hard rubber Wunderball to shelters for every purchase of specific toys.  The Wunderball is pe...

April 19, 2017

 I just read that four great cause marketing campaigns signed off in 2016, but none hit me as hard as the end of Campbell's Soups Labels for Education. How many school kids over the years convinced their moms and dads to tear off those soup can labels, collected them,...

March 27, 2017

What does the future look like for companies that “do good”?  Achieve recently released their new report “

The 2016 Millennial Impact Report: Cause Engagement During a U.S. Presidential Election Year."

Findings from the report include:

  • Millennials equate activism with...

March 1, 2017

Thanks to the multitude of corporate misdeeds, skepticism is the order of the day. But there are many, many bright spots -- companies and organizations working together to make a positive change in the world.  Cause marketing and corporate social responsibility are on...

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ABOUT THE BLOGGER

Animal lover, yoga instructor, compassionate consumer, and marketing professor.
In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.


Thanks for stopping by.
Nancy J. Engelhardt, Ph.D.
Professor of Marketing at Marymount University in Arlington, Virginia.
Adjunct Professor at West Virginia University's Integrated Marketing Communications Program

Adjunct Professor of Cause Marketing at LIM College

 

CONTACT

Have a company or organization that you would like to recommend? Reach out, I’d love to hear from you.