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It is possible for a business to do well by doing good. This site is a celebration of companies and organizations leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because the name's not what’s important. The positive impact is what matters!
Mindfully: With attention and awareness.
Marketed: An exchange that creates value.
Animal lover, yoga instructor, mentor, compassionate consumer, and marketing professor. In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.
Have a company or organization you recommend? Reach out, I’d love to hear from you.
Thanks for stopping by.
Nancy J. Engelhardt, Ph.D.
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