A celebration of organizations working together to make a positive impact on the world.
It is possible for a business to do well by doing good. This site is a celebration of companies and organizations that are leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because that’s not what’s important. The work being done and the accomplishments of these unions are what matter!
Mindfully: Attentive, aware, or careful of one's responsibilities.
Marketed: Having made a product or service appealing to particular groups of consumers.
ABOUT THE BLOGGER
Animal lover, yoga instructor, compassionate consumer, and marketing professor.
In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.
Thanks for stopping by.
Nancy J. Engelhardt, Ph.D.
Professor of Marketing at Marymount University in Arlington, Virginia.
Adjunct Professor at West Virginia University's Integrated Marketing Communications Program
Adjunct Professor of Cause Marketing at LIM College
Have a company or organization that you would like to recommend? Reach out, I’d love to hear from you.