A celebration of organizations working together to make a positive impact on the world.

It is possible for a business to do well by doing good. This site is a celebration of companies and organizations that are leading the way to make positive changes in the world. Call it corporate social responsibility, cause marketing, social enterprise, or any other name -- because that’s not what’s important. The work being done and the accomplishments of these unions are what matter!

Mindfully: Attentive, aware, or careful of one's responsibilities.
Marketed: Having made a product or service appealing to particular groups of consumers.

August 25, 2019

I met Kristy last month at the Sarasota VegFest and loved the story of Apple Rose Beauty.  Now, after sampling the line, I love the product, too. The organic skin care line raises awareness and supports organizations that support and rehabilitate human trafficking surv...

July 13, 2019

What a great concept. A local coupon book that supports and promotes sustainable businesses.

Published by Celilo Group Media, the Chinook Book is only available in Oregon including Portland, Hood River and Willamette Valley; Seattle and the Puget Sound area; San Francis...

I have the coolest students!  One of my current students (thanks, Jamillah!) shared this exiting news from Zeena.  The modest fashion brand established in 2011 in the U.S. is partnering with Darzah, a Fair Trade Certified ethical fashion brand dedicated to improving th...

The juggernaut Japanese fashion retailer UNIQLO noticed that most customers purchase clothes with breakneck speed but discard the clothes rapidly. Therefore, UNIQLO started the All-Product Recycling Initiative in 2006. Consumers can donate their “old UNIQLO clothing” t...

April 20, 2019

We all like to give back.  (At least, I hope everyone does.) The easier it is, the more likely we will contribute to a charity.  Thanks to Amazon's Smile program, all you have to do is shop.

AmazonSmile provides an easy, automatic way to support local, national and...

January 26, 2019

Not long ago I was asked, "What business person do you admire most and why?" Paul Newman immediately came to mind. Not just because he was a handsome, wonderful actor and race car driver, but because he was a smart businessman who used his own likeness to sell products...

December 30, 2018

Now that Christmas has passed, I bet you need to make room for all of that new cool stuff.  Send off your gently used clothing and other items to charity and clear out the shipping boxes at the same time.  Founded by Monika Wiela​ in 2012, Give Back Box has partnered w...

Many companies have followed in the footsteps of Blake Mycoskie, the founder of Toms, by building awareness and concern about a cause using the buy-one give-one model.  Apparel may be one of the more popular industries adopting this model, but others have also followed...

One of the best things about teaching marketing is that my students are always enlightening me about new brands and promotions. This semester, Maggie Munro introduced me to Ivory Ella.  (https://www.ivoryella.com  #ivoryella)

As Maggie put it "Ivory Ella is not onl...

November 24, 2017

(Photo credit: Wikipedia)

In today’s world of cynics and disbelievers, transparency in business is essential. This is especially true when companies and nonprofits engage in “cause marketing.” In the month of October which is designated as “pink”, unfortunately there ar...

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Animal lover, yoga instructor, compassionate consumer, and marketing professor.
In the classroom and outside of it, I try to emphasize the positive impact that marketing (and business in general) can have on society. Through this platform, I hope to share some of my observations and inspiration.

Thanks for stopping by.
Nancy J. Engelhardt, Ph.D.
Professor of Marketing at Marymount University in Arlington, Virginia.
Adjunct Professor at West Virginia University's Integrated Marketing Communications Program

Adjunct Professor of Cause Marketing at LIM College



Have a company or organization that you would like to recommend? Reach out, I’d love to hear from you.